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Yuengling Lager Television

Art Direction

We put on our time traveling pants to tell the tale of D.G. Yuengling & Son, America’s Oldest Brewery. An American institution that has survived nearly two centuries through perseverance, hard work, and brewing damn good beer. "The Respect. It’s Earned." Campaign is a tip of the cap to the granddaddy of American beers,
Yuengling Traditional Lager.

Take 27 minutes out of your day and immerse yourself in the story of America’s Oldest Brewery. A brand that has survived nearly two centuries by holding true to the values of hard work and earning respect. We were fortunate enough to spend quite a bit of time at the old brewery on Mahantongo Street capturing the textures of place and people that make up D.G. Yuengling & Son. This was a labor of love. We hope that you enjoy watching it as much as we did making it.

Creative Direction: Hilary Sedgwick     Copywriting: Brendan McGann