Higher education marketing is always a challenge with a myriad of different audiences and messages. For Temple University, we created a campaign that united admissions, advancement, athletics, and more under one simple idea: Temple Made. By drawing inspiration from Temple's hardworking history, positioning a diverse urban location as an advantage, and being real with our audience, we made an entire community proud.
Agency: A&G Creative Direction: Chris Reif Copy Writer: Matt Fiedler
Temple Made Manifesto Spot
Temple University needed a :60 TV spot to support the new Temple Made campaign. We wanted to give the world a real view of what it's like to be a part of Temple's vibrant community. So we coordinated a three day shoot with school officials, faculty, students and alumni. And to extend the Temple Made concept we recruited a director, crew and editing team that all attended Temple as well.
Director: Evan Dennis
Temple Made Campus Event
We worked with Temple University to create an event that captured the energy, enthusiasm and pride that was currently bubbling from our Temple Made campaign. We needed something that felt fresh. We chose to partner with Klip Collective to use large scale projection mapping and the city of Philadelphia as our canvas. The resulting video showcased footage from all over the city, Instagram photos submitted by the student body, as well as all the cool happenings from the on-campus launch event.
Temple Made Site
Responsive site design for the Temple Made campaign, used as a resource for potential students to see courses offered and life at Temple University through the eyes of the students.
Temple University Admissions Site
Site design for Temple University admissions. Site design had to comply with ADA standards while still be able to display content in a organized and visually appealing manner. Site developed by their internal team.
Admissions View Book
Design created using custom illustrations and images tagged with #TempleMade to give a look at
university life through the eyes of the student.
Temple Made Yield Piece
Poster design highlighting Temple University campus life through the eyes of the students by using instagram images hash tagged TempleMade.
Philadelphia Airport Takeover
Series of two-sheet designs displayed around Septa platform showcasing Temple Made campaign.